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DIGITAL MARKETING

Preamble

This is an invigorating career of strategy and innovation bringing both creativity and technology to the fore front of decision making. Whilst this programme covers marketing and advertising principals and concepts it has a special focus on digital marketing mediums and social media. Technology, such as the internet and mobile device has sparked a digital migration across all facets of our human existence not forgoing business and communications. Any business that sells a good or offers a service requires some level of promotion of the said good or service; therefore, most businesses are dependent on the marketing department to ensure sales.

SKILLS PROGRAMME

National Certificate: Advertising
(1 Year Contact Study or Blended Study)
NQF Level 5

CAREERS

Campaign Manager, Marketing and Brand Consultant, Marketing and Brand Manager, Advertising Agent, Media Buyer, Creative Consultant, Online Communications Specialist

MINIMUM REQUIREMENTS

Matric / NQF Level 4 or RPL
 
Note, the “Blended Study” option requires the learner to have access to a device preferably a Laptop or Computer and access to the Internet.

PRICING

Please choose one of the pricing options below by clicking on it:

For a more in-depth understanding of the course structure, please refer to the specific Fact Sheet.

COURSE OUTLINE

  • Marketing principles

  • The digital age

  • Branding

  • Communication mediums (old & new )

  • Target market

  • Online communities

  • Strategic communication

  • Surveying & Analytics

  • Proposals & Presentations

  • Social media overview

  • Social media as a powerful tool

  • Digital presence & online optimization

  • Privacy & Moderation

  • Campaign management

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