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SKILLS PROGRAMME
Skills Certificate: Digital Marketing and Social Media [10 Months]

PREAMBLE
Technology, such as the internet and mobile device has sparked a digital migration across all facets of our human existence not forgoing business and communications. Any business that sells goods or offers a service requires some level of promotion of the said good or service. This course is not merely an update of the Traditional marketing course but an entirely new programme designed and developed for the future of business practice in the marketing space.

CAREERS
Marketing Manager; Marketing Agent/Consultant, Brand Manager, Campaign Manager; Creative Consultant; Online Communications Specialist.

COURSE OUTLINE
Marketing principles, The digital age, Branding, Communication mediums (old & new), Target market, Online communities, Strategic communication, Surveying & Analytics, Proposals & Presentations, Social media overview, Social media as a powerful tool, Digital presence & online optimization, Privacy & Moderation, Campaign management

MINIMUM REQUIREMENTS
Matric or Pre-Assessment or RPL

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